“One of the most beautiful things in life
is to find someone who can understand you
without needing much explanation.”

(Kahlil Gibran)

Services

At SONRISA, our company culture translates passion for the product into customer service. Processes design to enhance the product and support points of sale make the difference in terms of delivery accuracy, timing, after sales assistance and customer care.

KIT MADE TO MEASURE

A vast choice of 2 and 3-ply textiles to create a precious made to measure SONRISA shirt in 5 working days.

HAND SEWN INITIALS

Our tailors expertly hand-stitch the clients initials to personalize and enrich this made to measure article.

HOME DELIVERY

The client can receive a SONRISA Made to Measure collection shirt directly at home or any other address as requested at the sales point.

MADE TO MEASURE DAY

The organization of events within the sales points is helpful in
promoting the products and developing client trust. SONRISA supports these initiatives with communicational resources and promotions.

PREVIEW OF COLLECTION

The possibility to participate in a preview presenting innovation and tendency within each SONRISA collection.

DEDICATED CORNER

Our architect will be available to create a harmonious and elegant SONRISA corner inside the sales point.

REORDERING

More than 500 different textiles allow replenishment and variation through each season in just ten working days.

PERSONALIZED TRAINING

Personalized courses aimed at informing clients and sales point workers.
Full immersion in the company in order to better understand how a SONRISA shirt is created and its SONRISA qualities.

 

Brand

 SONRISA is the prestigious brand which, since 1993, has been known for its high quality men’s business and leisure shirts, which can also be made to measure. SONRISA shirts are manufactured in Italy using only Italian fabrics according to the best textile and sartorial traditions. Whoever chooses SONRISA demands the best quality in fabrics, cut and tailoring, and is accustomed to the care and constant innovation found in all SONRISA garments and collections.
Purchases, style, production, sales and distribution: SONRISA is able to reach and satisfy more than 500 customers, who own some of the best boutiques in Italy and the world.

 

 

 

 

 

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LookBook

Made to measure means Personality and Quality

SONRISA's Made to Order shirts are items of superior quality

SONRISA’s Made to Order shirts are items of superior quality, fitted to each customer’s body contour and style. In addition to accurate measurement of body shape, the SONRISA customer can choose among a wide selection of fabrics and customize a shirt with details and finishes that make it truly unique.

 

 

Neck bands and collars

The shirt collar is not a small detail, quite the contrary: it is the part that is always visible. Choosing the type of collar depends on a number of factors – body build, the shape of neck and shoulders, the tie to be worn with the shirt. There are various collar shapes, which over time change in size and texture to suit the taste of an increasingly attentive consumer base.

 

 

Fabrics for a shirt that has all the makings

What makes a shirt a timeless garment, are the fabrics best suited to tailoring: cotton, linen and silk. Typically, the choice depends on the season and the occasion, but today’s rise of an informal, free-from-dress-codes fashion style puts an emphasis on each fabric intrinsic properties, enhanced by stylistic details.

 

 

Shirt care: Tips and secrets

With proper care and attention, your shirt will last longer, as fabric fibers will maintain their brightness and softness over time.

 

 

 

Events

SONRISA is unique events partner

Made To measure


SONRISA is the prestigious brand which, since 1993, has been known for its high quality men’s business and leisure shirts, which can also be made to measure. SONRISA shirts are manufactured in Italy using only Italian fabrics according to the best textile and sartorial traditions. Whoever chooses SONRISA demands the best quality in fabrics, cut and tailoring, and is accustomed to the care and constant innovation found in all SONRISA garments and collections.
Purchases, style, production, sales and distribution: SONRISA is able to reach and satisfy more than 500 customers, who own some of the best boutiques in Italy and the world.

GRUPPO VeV

 

A passion for exceptional manufacturing, focused on the quality of materials, details and style, makes it possible to offer contemporary pieces that are always innovative. producing the finest shirts on the market to satisfy a desire for elegance, comfort and long-lasting wear. this strong set of values define the company’s manufacturing and sales priorities, in terms of the care that goes into making the product and the level of service offered to both wholesale and retail customers. solid business principles that guide every facet of v&v group’s work.

ABOUT SONRISA

 

Group leaders brand founded in 1993. The brand of shirts that combine craftsmanship and tailoring tradition, production experience and stylistic sensitivity to fashion trends. The production is strictly Italian.

HOURS & INFO

 

SONRISA is the prestigious brand of shirts made in Italy distributed worldwide. It is present in the main multibrand boutique with direct distribution and supported by a bespoke service with online magazine for retailers.


Contact Us

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Preview, news, opportunities, promotions. By means of its Newsletter, the V. & V. Group promotes a direct and immediate relationship with the customer, thus establishing a new way of communicating and conversing with its customers.

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SONRISA

 

is a brand of the V&V Italian Style Group


HEADQUARTER & SHOWROOM BERGAMO

Viale piave, 72
24022 Alzano Lombardo (BG) – Italy
Tel.: +39 035 4285321
Fax: +39 035 4285350
P.IVA e C.F. 02027570163
info@gruppovev.it
Uff. del registro e numero iscrizione: BG – 256720
Capitale sociale: € 405.000,000 deliberato, sottoscritto e versato

SHOWROOM MILANO

Via A. Manzoni, 43
20121 Milano (MI) – Italy
showroom.mi@gruppovev.it

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